• Two-page advertisement for the XPENG G9 electric vehicle, featuring an image of the car on the left page and a man standing next to a charging station on the right page, with text in Dutch discussing electric driving in Amstelveen.

    Print and OOH (2023)

    XPENG G9 print advert in the Netherlands. This uses the product’s international slogan with Dutch body copy. Used as OOH across highways in the Netherlands without the body copy.

  • Black and white photograph of Tina Turner performing on stage, holding a microphone and singing passionately with an intense facial expression and wild hair.

    Print (2023)

    XPENG P7 print advert in the Netherlands. This uses the product’s international slogan with Dutch body copy.

“Don’t Blink”, XPENG
Copy and creative direction (2023)

“What will your story be?”, EVBox
Copy and creative direction (2020)

“Embrace the change”, EVBox
Copy and creative direction (2021)